Jess Joyce, one of the co-hosts for the New Growth Show podcast, invited me on to talk about indie author marketing and my creative journey. The episode aired on December 17, 2025, but I was in a holiday crunch mode so I’m late posting about it.

You can also listen to the episode on Spotify.

On the New Growth Show, Jess and her regular co-host, Tiffany Da Silva, talk to humans about marketing and growth, exploring new advancements, tips and tricks in SEO, AI, and other funnel-focused marketing tools. They’ve both worked in the digital end of marketing for a long time and are cool people to follow if you’re interested in that field. Jess, Tiff, and I connected through Growclass, where we’re all part of the Internet’s kindest marketing community. Since they know me professionally, I appear as both my writing and marketing selves in this episode. We had a great conversation about writing The Xenthian Cycle, being an indie marketer, and my writing journey.

New Growth Show: Topics covered

• • 00:00 — Navigating the weird world of marketing in 2025

• • 02:59 — The Journey of EMW: From Marketing to Fantasy Writing

• • 06:03 — Building a Community: The Importance of Beta Readers

• • 09:03 — The Role of Subject Matter Experts in Storytelling

• • 11:50 — The Power of Feedback and Sensitivity Reading

• • 14:57 — Marketing Strategies for Indie Authors

• • 17:52 — The Impact of Online Communities on Writing

• • 21:01 — Fan Fiction and the Evolution of Writing Perspectives

• • 23:50 — The Role of AI in Creative Work

• • 26:56 — Future Projects and Marketing Innovations

• • 29:56 — Closing Thoughts and Community Engagement

For more, you can follow Jess Joyce, Tiffany DaSilva and the New Growth Show podcast:

• • LinkedIn: Jess Joyce, Tiffany Da Silva

• • Jess’ website, Tiffany’s website

• • Youtube: New Growth Show

• • Instagram: New Growth Show