I’m happy to announce that I’ve joined the Board of Directors for The Word on the Street as of September 23, 2026.

If you’re not familiar, The Word On The Street, or WotS, is a national celebration of reading, writing, and literacy. Each year, it hosts hundreds of author readings for visitors of all ages and a vibrant marketplace featuring the best selection of books and magazines in Canada.

The festival is free to the public and has been held in September for the last two years in David Pecaut Square, which is located between Roy Thomson Hall and the City of Toronto’s Metro Hall on King Street, just west of University Avenue.

If you attend the Toronto International Film Festival, the locations overlap. Roy Thomson Hall is also a popular filming location for movies like X-Men and TV shows like The Expanse.

I’ve attended WotS as a book lover for many years and twice as an indie author and vendor (2023 and 2024). Operating rain or shine, WotS is a wonderful and vibrant experience, attended by book lovers from all over Toronto and beyond.

Giving back to Toronto’s book community

Plans for 2026’s main event, held September 26 and 27, were well underway when I joined the board of directors.

I attended the festival on the Saturday to experience the festival in person. In the past, WoTS was held on the east side of University Avenue (around Queen’s Park). I hadn’t seen this new location.

We had an incredible day thanks to the core team and volunteers who make this event so successful. Over five author stages, including programming for children, ran throughout the weekend. Toronto Police Services estimates over 130,000 people attended!

Many of the authors I spoke to sold out or came close to selling out their stock for the weekend. Several of the booksellers were running low by the end of the day and restocked for Day 2 overnight.

If you’re an author or bookseller, that’s a wonderful problem to have!

Community partners like Toronto Public Library, the Toronto International Festival of Authors, and the Canadian Authors Association also attend. The festival is a great way to learn more about publishing in general and the community that supports it.

I’m excited to be a part of The Word on the Street and look forward to learning more about the organization as planning begins for next year.

Donor contributions keep the festival free to the public. If you’d like to support WotS, visit their donation page at Canada Helps.

The post I’ve joined The Word on the Street’s Board of Directors appeared first on E.M. Williams - Fantasy Author.

His message informed me that they are:

• “Introducing account activation and maintenance fees.”  
• “Applying an annual maintenance fee of $12 (USD) to accounts whose earnings from book sales total less than $100 over the preceding 12-month period.”
• “Offsetting a portion of the steadily rising costs we pay to maintain those accounts, including compliance, security, and infrastructure upkeep.” 

Why would they do that? Well, as the email states, legit indies are being punished because of AI slop:

Like many platforms, we’ve seen a significant increase in automated and low-quality account creation in recent years. This onslaught from automated content farms threatens reader trust in indie titles and risks indies being associated with low-quality “slop.” A modest activation fee can make a real difference and allow our team to stay focused on supporting genuine authors like you.

So, enshittification has infected both book production (people using AI tools to write very quickly) and book distribution (Draft2Digital being asked to distribute the slop and then finding it produces no money).

Indie authors like me who don’t produce slop but also haven’t achieved massive sales are the bystanders caught out by this decision.

Being listed on Draft2Digital gave me access to Bookshop.org, Apple, Smashwords and a swath of other book retail distributors in one place. Yet, for reasons I don’t understand, I’ve never sold a single copy of Chaos Calling through their platform. My ebook sale landslides have always happened on Amazon and Kobo.

I was looking forward to changing that pattern one day, but Draft2Digital has forced my hand. To make staying with them worth it, I’d have to sell between 50 and 75 copies every year on their site alone.

The math just doesn’t make sense.

I’m sad to leave a place that made my work more accessible to libraries, but I’ve closed my account.

I sent my designer a message this morning. We’ve pulled the relevant buy buttons from my home and book pages.

Will Chaos Calling be available on Apple & Google Books?

The short answer is not right now. Apple requires me to have a US tax ID, publicly listed address, and phone number on my website.

Google Books wasn’t included in Draft2Digital’s distribution but I found their backend so confusing I gave up.

I have to ask myself: am I in the business of a) optimizing to sell books or b) write them? With a backlist as short as mine currently is, B is the clear winner.

I don’t write for a living. My attention is always divided between creative work and the work that pays my bills. Thinking about ebook distribution isn’t my priority right now. Draft2Digital simply forced my hand.

I’ll revisit down the road when I have more books available, but Chaos Armor remains my focus.

Can I buy an ebook directly from you?

The good news: My ebook files exist in all formats because I use Vellum to make them. Which means, if you want a copy of Chaos Calling in a format other than Kindle or Kobo, you can send me a DM on Instagram and we’ll work something out.

Creating an online store is something I’ve avoided since it takes energy away from writing. I’ll consider it in the future when I have more of a backlist. That’s partly why the Draft2Digital decision is so disappointing.

Thanks for understanding!

The post I’ve pulled my indie book from Draft2Digital appeared first on E.M. Williams - Fantasy Author.

“This afternoon, I found out how it would feel to win gold for Canada at the Olympics,” laughs Williams. “I shrieked and cried victory tears, and my hands shook so hard that it took me a couple of minutes to text my family the wonderful news. As an independent author writing a multi-book fantasy series set in Canada, this recognition means more to me than I can say.”

Williams self-published the first volume in her fantasy action series in 2022. “I’m grateful to the Canadian Book Club Awards for this recognition,” she says. “I started The Xenthian Cycle twelve years ago on a hope and a dream. I wrote standing up on the subway using my phone, I carved precious minutes out of my day job and duties as a parent, and I found supportive champions in my readers.”

What are the Canadian Book Club Awards?

The Canadian Book Club Awards highlights the best titles in 13 genres, as chosen by Canadian readers. Now in its eighth year of operation the awards have seen eye-opening growth in both the number of submitted books for consideration and readers participating in the awards.

“As Mark Carney recently highlighted in his address in Davos, Canada has THE most educated population in the world,” reflects Megan Williams, CBCA’s Board Chair. “Education begins and continues with literacy. The year-over-year growth of a reader’s choice award series indicates just how willing and open Canadians are to expand their literacy and support of the literary arts.”

Key facts:

• Finalists and winners are voted on by readers; not a literary panel or committee.
• The awards are publishing agnostic, which means books can be submitted by authors, publishers or independent presses, including self-published authors.
• Eighteen books were long-listed in the SCI-FI/Fantasy category, from which three finalists were selected.

“I’m so excited that my story resonated with their audience,” says Williams. “With Book II of the series in production, it’s the perfect time for new readers to catch up on The Xenthian Cycle.“

Fantasy finalists for 2025

The SCI-FI/Fantasy category was highly competitive. The finalists included:

• Chaos Calling — E.M. Williams (Circle Star Publishing)
• The Lightning Child: The Wolves of Orkerion — Quinn Lamothe (FriesenPress)
• Shadow of the Yew Tree — Kate Gateley (Fogberry Press)

For the full list of winners across categories, see the Canadian Book Club Awards website or Instagram account.

~

About E. M. Williams

E. M. Williams is a Canadian fantasy author whose stories are informed by sibling bonds, parenthood, her marketing career in tech, and the perils of being a super-heroic woman trying to ‘have it all’. Chaos Calling, which received a strong review from Kirkus, is her first published novel in The Xenthian Cycle. Elizabeth lives and works in Toronto.

Media Inquiries

E. M. Williams, Independent Author and Publisher, Circle Star Publishing
inquiries at emwilliams dot ca | emwilliams.ca

The Canadian Book Club Awards Kristain Camps, Program Director
marketing at thecanadianbookclubawards dot ca | thecanadianbookclubawards.ca

The post Chaos Calling wins 2025 Canadian Book Club Award appeared first on E.M. Williams - Fantasy Author.

I’d be lying through my teeth if I told you that my decision to re-write Nintendo’s Fire Emblem: Three Houses (FE3H) as a novel-length, golden route, romantasy action story was fully intentional.

Back in 2024, I hit a challenging roadblock in my work on The Xenthian Cycle and needed a break. Enter Into the Fishpond, my seven-month obsession.

Registered members can read Into the Fishpond on AO3. I’ve also tagged all my reflections on what writing a novel-length project on AO3 taught me.

If you don’t know the game, FE3H pits the heirs of three nations against each other, first as academic rivals and then as opposing generals.

You play as Byleth, a nonbinary mercenary turned reluctant professor with their own secrets to unravel. Whichever leader Byleth champions will conquer the other houses and impose their vision on the continent.

The character writing is excellent, and all the endings are heartbreaking in some way. The game design forces you to make hard choices across the board, which makes it compulsively replayable (e.g., I’ve finished three out of four routes.)

As I began work on Fishpond, I knew a few things:

• My adaptation would be a romance. Since our setting is a secondary fantasy world, it’s technically romantasy.
• The principal character is from Earth and enters the game world aware of the story’s cannon events. In fanfiction circles, this structure makes Fishpond an Isekai story.
• Seteth, the school’s administrator, is the male protagonist.
• Zara, my thirty-something lead, would body swap into Byleth’s unoccupied female body (the player chooses which version of Byleth to play when the game starts).

Beyond that, everything else was up for grabs. Or so I thought.

In Chapter 1, the Goddess Sothis wandered into my adaptation and handed down the terms for a classic golden route.

With a year of hindsight, it was a wonderful decision. Rewriting FE3H as a golden route added richness to my adaptation.

Okay, what is a golden route?

In video games, a golden route maximizes positive resolutions across the board. For example, the main characters all live, peace is restored to the land, terrible choices are avoided, secrets are safely shared, and everyone gets what they want (at least in part).

Unlike Triangle Strategy, another popular video game, FE3H has no golden route. No matter what you do, at least one of the house leaders ends up dead, often alongside key supporters who won’t join any of the opposing armies.

Adding a golden route to the romance plot raised the stakes for all the characters and dramatically changed storylines for the house leaders who play supporting roles in my version of the story (e.g., Claude, Edelgard and Dimitri).

Writing a Golden Route also meant I could:

• Adapt the story’s overall ending.
• Avoid the five-year time skip written into the game’s original story, keeping us in the more idyllic, academic setting that all the routes share in the first half of play (“White Clouds”).
• Write new battles with the story’s best antagonists in ways the game doesn’t allow.
• Change all the endings for the major house lords, supporting players, and non-combatants.

Didn’t that torpedo the story’s conflict?

In short: no.

FE3H has layers of misunderstanding and betrayal baked into the narrative. Despite the wide-ranging success conditions, my adaptation had plenty of tension.

For example:

• Lady Rhea, the archbishop of Fódlan, is a character with deep secrets, a flawed psyche, and a decidedly amoral approach to statecraft. She remained a morally gray character in my work.
• The Agarthans, the true villains of FE3H, rarely get to fight the primary heroes (the game’s Verdant Wind route where you side with Claude is the exception). My adaptation sets them directly in opposition to the united school in ways that were new to readers. I used the game’s existing Agarthan spies and turncoats to foster suspicion and fear.
• Macuil, one of Seteth’s mysterious brothers, plays a minimal, off-screen role in the canonical story. Bringing him into the main plot and putting him at odds with Seteth allowed me to wrap lore drops in provocation. Macuil also let me build a unique supporting character since he’s absent for so much of the canonical experience.

Given the fraught, interconnected character histories, Zara’s and Byleth’s efforts to unite the house leaders still required care and discretion. They’re always on the edge of being found out, often in explosive ways.

What I learned

Fishpond follows the canonical story to a point. Reshuffling the possibilities around an outcome that readers had never seen in the game added extra intrigue.

After spending so much time on this thought experiment, I understand why FE3H doesn’t include a golden route:

• The extra scenes, maps and battles would mean a lot of complexity and development for a game that was already four months late when it was published in 2019.
• Fans complain that some routes aren’t as well developed as others (consensus seems to be that Azure Moon is strongest and Silver Snow weakest, though the debate continues).
• Adding the extra scenes required to support a new route would also mean more character dialogue. FE3H already has four routes + 1 partial DLC route, along with a full and excellent cast, so that’s a big additional cost.

Thanks to the comments, I know that some readers gave Fishpond a shot because it was tilting at this particular windmill, not the romance premise (Seteth is not as popular as the students for obvious reasons).

Conversely, writing an original female character, even one who spends much of the story wearing a body that is part of the game, meant some fans wouldn’t read my story. Some readers only want original pairings; others dislike the Isekai structure.

Either way, writing a golden route gave me another hook to Fishpond’s pitch. It’s an impulse that I’m glad that I embraced.

Other posts in this series:

• My AO3 stats model
• Overturning my Internet Bullshit: That time I wrote romantasy action on AO3

The post What Writing on AO3 Taught Me: Golden route = Powerful premise appeared first on E.M. Williams - Fantasy Author.

New Growth Show: Topics covered

• • 00:00 — Navigating the weird world of marketing in 2025

• • 02:59 — The Journey of EMW: From Marketing to Fantasy Writing

• • 06:03 — Building a Community: The Importance of Beta Readers

• • 09:03 — The Role of Subject Matter Experts in Storytelling

• • 11:50 — The Power of Feedback and Sensitivity Reading

• • 14:57 — Marketing Strategies for Indie Authors

• • 17:52 — The Impact of Online Communities on Writing

• • 21:01 — Fan Fiction and the Evolution of Writing Perspectives

• • 23:50 — The Role of AI in Creative Work

• • 26:56 — Future Projects and Marketing Innovations

• • 29:56 — Closing Thoughts and Community Engagement

• • LinkedIn: Jess Joyce, Tiffany Da Silva

• • Jess’ website, Tiffany’s website

• • Youtube: New Growth Show

• • Instagram: New Growth Show

The post I’m on the New Growth Show! appeared first on E.M. Williams - Fantasy Author.

Thanks to @cbcradiocanada for inviting me to be a guest on last Sunday’s episode of Cross-Country Checkup (which aired November 30, 2025).

Show host Ian Hanomansing was away, so I spoke with Rebecca Sandbergen.

Listen to Cross-Country Checkup’s transit episode. I’m the first interview at the 2:25 mark.

The episode focused on a recent original investigative CBC report. They found transit violence is on the rise, particularly in cities like Toronto, Edmonton, Montreal and Winnipeg.

The numbers square with my experience.

My long history with the TTC

I’ve ridden the TTC all my life. I remember sitting in the front and back cars as a kid to watch the track. It was always exciting to sit in the big window (so many people kindly offered us seats).

In my 30s, I wrote three drafts of Chaos Calling and Chaos Armor, Books I and II of my fantasy action series, The Xenthian Cycle. The series is set partially in Toronto and features a scene on the TTC (Chapter 18 of Chaos Calling).

I used my phone to write chapters during my commute, usually when leaning against the side door with my headphones on.

You could say with confidence that the subway doors are one of the most productive work spaces I’ve ever had.

More about my TTC writing origin story.

But the mood on transit has changed in recent years. There’s more agitation. There’s more distress. And there’s unfortunately a lot more violence.

In August 2024, I was assaulted at my local station. It wasn’t a serious incident (thankfully!), but it reinforced that the post-Covid vibe is different for regular riders.

Will I keep riding transit?

All the same, transit remains a key part of my life in Toronto. It’s often faster than driving, it’s definitely cheaper and most of the time, I feel perfectly safe.

I support programs to enhance that safety, and Mayor Olivia Chow is moving us in that direction.

Where to watch / listen

There’s a TV version of the interview floating around but I’m not sure where to find that. You can listen to the radio version on the CBC Cross-Country Checkup page on Apple podcasts (Nov 30: “Violence on Transit? How to stay safe!”) or Spotify.

Thanks to the Cross-Country Checkup team and producer Chiara Greco for having me on.

The post I was a guest on CBC’s Cross-Country Checkup appeared first on E.M. Williams - Fantasy Author.

Eighteen books competed in the fantasy category this year. Chaos Calling: Book I of The Xenthian Cycle, by E. M. Williams, is among the three fantasy finalists advancing to the final voting round.

“Chaos Calling is the book I wanted to read,” says Williams, who self-published the kickoff to her fantasy action series in 2022. “I’m grateful to the Canadian Book Club Awards for this recognition. I’m so excited that the story resonated with their audience. With Book II of the series now in production, it’s the perfect time for new readers to catch up on The Xenthian Cycle.”

An exciting year for Canadian books

This announcement arrives amid a lively and celebrated awards season across the literary world,
reflecting the diversity present in Canadian publishing.

Monday’s Giller prize announcement highlighted Canada’s best fiction as chosen by a jury. In contrast, the Canadian Book Club Awards highlights the best titles in 13 genres, as chosen by Canadian readers.

“Each year we watch the awards evolve, not only in quantity, but in depth,” says Kristain Camps,
Program Director for the CBCA. “The range of stories submitted this year speaks to Canada’s
literary scene as one that is thriving in every corner.”

What should readers know about this year’s Canadian Book Club Awards?

Some facts:

• Independently published books make up 50% of the finalist titles
• Canadians comprise 82% of the finalists. Authors worldwide are welcome to participate. Canadian readers exclusively judge the winner.
• Registered Avid Readers evaluate all submissions and select the finalists in each of the 13 genre categories.
• Registered, verified Canadian readers select the winners, provided they vote by January 2026

Fantasy finalists for 2025

The fantasy finalists for the 2025 Canadian Book Club Awards are:

• The Lightning Child: The Wolves of Orkerion — Quinn Lamothe (FriesenPress)
• Shadow of the Yew Tree — Kate Gateley (Fogberry Press)
• Chaos Calling — E.M. Williams (Circle Star Publishing)

Winners will be announced in February 2026. For the full list across categories, see the Canadian Book Club Awards website or Instagram account.

~

About E. M. Williams

E. M. Williams is a Canadian fantasy author whose stories are informed by parenthood, her marketing career in tech, and the perils of being a super-heroic woman trying to ‘have it all’. Chaos Calling, which received a strong review from Kirkus, is her first published novel in The Xenthian Cycle. Elizabeth lives and works in Toronto.

Media Inquiries

E. M. Williams, Independent Author and Publisher, Circle Star Publishing
inquiries at emwilliams dot ca | emwilliams.ca

The Canadian Book Club Awards Kristain Camps, Program Director
marketing at thecanadianbookclubawards dot ca | thecanadianbookclubawards.ca

The post Chaos Calling named Fantasy Finalist in 2025 Canadian Book Club Awards appeared first on E.M. Williams - Fantasy Author.

While writing Into the Fishpond, a novel-length fan fiction story set in the “Fire Emblem: Three Houses” universe (FE3H), I built a growth model for tracking my readers’ engagement.

The story is long: forty-seven chapters, and over 200,000 words.

When I finished the initial story in August 2024, I copied my model and populated it with a fake/sample data set for other writers with a growth marketing mindset to use.

This post explains the model and my thinking, and contains a link to the Google Sheet for those who wish to apply it to their own projects.

Why I built a growth marketing AO3 stats model

In my day job, I’ve been the head of marketing for several tech companies and worked with many talented growth marketers. If you haven’t heard the term, it’s the field of marketing most concerned with how you grow and sustain a customer base.

Or, in this case, a group of engaged readers.

On whim, I started writing Fishpond on February 9, 2024. I didn’t know what I was doing or why, but I decided to post chapters beginning on February 22.

As a writer, I was completely new to AO3. I didn’t have any presence or following when I started. I had read some FE3H work by other writers dealing with this particular character pairing, but only as a guest. In the beginning, it felt like I was publishing the story for myself. I was skeptical that it would find readers. 

Case in point about how little I knew — I didn’t discover the “Statistics” tab in the home screen until after I had published Chapter 14.

By mid-April, Fishpond had reached 1,000 hits. I told a growth marketing colleague what I was doing. 

My colleague: “What’re you doing for Analytics?” 

Me: “Not much. All the site data is in the moment. There’s no time-based record of the metrics at all.”

My colleague: “How about we fix that?”

We built out a Google Sheet to track what was happening with the story. My colleague also encouraged me to adopt a regular posting schedule given my steady output. 

My use case and assumptions

I started applying my data model when I published Chapter 17 of Fishpond on April 26, 2024. Thanks to back-and-forth texts with my colleague, I had some historical data from screenshots dating from my first weeks of publishing.

My numbers were and are limited to what appears on AO3’s summary page:

Beginning with Chapter 17, I posted twice a week on Monday and Thursday between 4 and 5:30 pm EST. That pattern continued until I reached Chapter 38. After that, my writing process got complicated. I needed more time between instalments.

By July, I’d switched to a weekly model (Thursdays) with Chapter 39. At this posting tempo, I saw significant growth between with each chapter. I’d now recommend going weekly or monthly, although it requires more patience.

True experiments, where marketers control everything except one variable to determine which option wins, are harder to do with fiction. The stories themselves vary. Knowing whether audiences are responding to the frequency or the content would be next-to-impossible to parse out (unless AO3 itself did a study).

As you’ll see, my AO3 Stats Model has two primary tabs: 

• General Growth by chapter, which tracks the baseline AO3 stats — I updated this sheet once a week in the 15 minutes before the next chapter went live. It contains a trend line that changes trajectory as you feed it more data, and a table for tracking overall audience engagement by chapter (kudos, comments, bookmarks and subscriptions). 
• Chapter Growth by key metrics, which tracks activity within the first 24 hours and until the next chapter is published — I track hits, kudos and subscriptions (capped 15 minutes before publication). 

You can’t beat email subscriptions for reach

Growth marketing focuses on actions that reduce friction between user and product. That’s why brands ask you to subscribe to their marketing newsletters when you buy something or to provide an email address before you see a demonstration.

Growth marketers love email because it partially solves the tug of war between social platforms building for self-serving needs and content creators trying to gain an audience. It’s a medium we control end-to-end. 

AO3 is more like a library archive (with a beautiful tagging system) than it is like a social platform. It doesn’t have or need an algorithm with filtration power like you’d find on sites run by Meta or TikTok.

The subscription feature that AO3 provides is similar to email, but not the same. I can’t see the names addresses of anyone who subscribes; AO3 handles the actual emailing of updates I make.

But in principal, it’s close.  

What I tracked

Hits are a key AO3 metric because they’re the way to know how many visits a work has had. Long-time AO3 users know the site counts a hit as one visit from an IP address within a 24-hour period. Multiple hits are not recorded, nor are hits from writers to their own work when logged in.

You can read more about how it works in the AO3 FAQ.

Kudos, the site’s equivalent to likes, indicate a work’s popularity and act as social proof that a story is engaging. Some writers particularly value them from registered accounts. Most platforms have a like/heart/Kudos function. I’m grateful to every single person who gave me one, whether from a registered user or a guest account.

Subscriptions, either to a work or to everything an AO3 writer publishes, mean readers get emailed every time you update. That makes a subscription the single most valuable metric to a growth marketer over time.

Why? Because the engagement action is a single click from your email inbox. As my subscriber count grew, so did the hit and kudos count week-to-week. I’m grateful to every reader who subscribed to the story or, eventually, to me.

My model only includes work subscriptions and not user subscriptions. When I started, I didn’t have any user subscriptions. You could adapt the model to track them separately or together as you see fit.

I can tell you that as Fishpond got more popular, I received double the subscriptions in the period 24 hours after a chapter published compared to the first 24 hours.

Why aren’t bookmarks tracked in Chapter Growth?

When a reader sets a bookmark, they still have to actively remember to check it to read the next piece of story, and some readers have dozens, if not hundreds or thousands, of bookmarks.

Readers can choose to make bookmarks private. That means the public-facing bookmark count on a story’s summary doesn’t give the whole picture.

I did love seeing my bookmark number rise; I tracked it in the General Growth tab.  I also really love it when someone annotates their bookmark on my story — I can sometimes tell from the description how far they’ve read or which kind of reader they think story would appeal to. 

But as growth stats go, it’s not as active or transparent an indicator of interest as a subscription.

Why aren’t comments tracked in Chapter Growth?

Comments are great. I love them.

From a growth perspective, their numbers are misleading, especially for works like mine. I responded to all my comments. That’s why I track them in the General Growth tab.

I respond to all of my comments because I enjoyed the interaction with the audience. They were a great source of qualitative feedback about whether the audience agreed with my instincts for the characters and plot — but I don’t count my comment responses in the model.

Given the number of people who never ever comment but will happily give a kudos, my colleague and I opted to give the kudos metric more weight.

For what it’s worth, I don’t think AO3 should count responses from creators on their own stories, either. Writers know we’re engaged in what’s happening with our work. I’d exclude them from the Dashboard counter.

Your mileage may vary and you can adapt your copy of the sheet how you like. Make it work for you!

If I could change one thing about AO3 stats  . . . 

I’d want to know how many users hit all the chapters in a work. Or, I’d ask for a ‘percentage read’ number or ‘completion rate’. Given how the Hit counter works, the number I see could easily be many, many people reading the first chapter and then stopping.

That’s why comments or annotated bookmarks are so nice when they crop up. It’s the only way to get a sense of how far people are reading. But I don’t believe they’re an accurate measure.

Growth marketers can be a bit obsessive

In general, growth marketers are data-driven people. We can be a bit (a lot?) obsessive about things we track.

Getting accurate numbers requires manual updates a couple times a week. I’m comfortable with that, but you may want to change it up. 

If the sheet is too much, feel free to cut back for your copy, adapt it, or ignore it. Track whatever feels right for you.

My goal is to give you a tool, not an obligation.

Data trends take time to develop on any platform

If you’re new to any Internet platform, it takes a while for people interested in your content to find your work.

I saw a big inflection point for Fishpond in Chapter 16 and again in Chapter 27. When I moved to the weekly model, I again saw a big jump with Chapter 39. 

My data and publishing frequency prior to Chapter 15 were erratic. If I’d decided then to pass judgement on whether the story was a success or failure, whatever answer I gave myself about what was happening would probably have been wrong.

It was simply too soon to know. 

Be patient with your work. It takes time to find an audience and for people to get invested.

That’s the lesson I’m taking forward with The Xenthian Cycle.

Other posts in this series:

• What AO3 Taught Me: Golden Route = Powerful Premise
• Overturning my Internet Bullshit: That time I wrote romantasy action on AO3

The post My AO3 Stats Model appeared first on E.M. Williams - Fantasy Author.

The holiday season is a busy one, and I have a couple upcoming November events to tell you about.

ESA 26th Annual Holiday Market, Craft Fair, and Silent Auction

First up, I will be at the Etobicoke School for the Arts’ Holiday Market this Saturday, November 12, from 10 am to 4 pm.

I’ve donated a signed copy of Chaos Calling to the silent auction. 

This high school is part of the Toronto District School Board and uses this event to fundraise to support their arts-based programming. According to their most recent updates, over 85 vendors are participating this year with unique, handmade crafts.

I’m told the bake sale is not to be missed.

Ontario Author Holiday Meet & Greet

Some lovely indie SF/F author friends in the Greater Toronto Area put together this Ontario Author Holiday Meet & Greet event in Hamilton, ON, at Crown and Press from 1 to 4 pm (it’s also on a Saturday).

Canadian Indie authors attending:

• Laura A. Barton (fantasy)
• Jendra Berri (fantasy & SciFi)
• Will Forest (romance with SF/F elements)
• Nathaniel Luscombe (speculative fiction)
• Megan McSpadden (romance)
• K. A. Riley (SciFi and fantasy)
• Justine Sobocan (non-fiction)
• Sandy R. Stuckless (fantasy)

The venue is associated with Hamilton artist Julia Veenstra, a talented Canadian painter whose work I love. When lockdowns hit in 2020, I bought several of her prints to brighten up our living space, including one for my office.

So, that’s a little piece of serendipity around this event that made me smile.

If you’re in either the area, I hope to see you there!

The post November events (2025) appeared first on E.M. Williams - Fantasy Author.

Meeting your writing heroes can be a fraught exercise. It’s easy to put people on a pedestal and meet your idea of the presence rather than the person.

Luckily, by the time I crossed paths with the late Ursula K. Le Guin in 2005, she was adroit at managing her public persona. I suspect she was very aware of what happened when she entered fan spaces and how to slip through those expectations.

She’s also the reason why I have a rare advanced bound manuscript of Brandon Sanderson’s Elantris.

How’d I meet her? Here’s the story. 

Las Vegas and fantasy legends

I’ve written before about my early career ambition be a science fiction and fantasy academic. I loved reading and academia, and SFF was my favourite genre. It was a place to get my bearings while I figured out what to do with my life.

While exploring this idea, I attended the Science Fiction Research Association and gave papers (circa 2003-05), including the original paper that became my TedxTalk on why we need new stories about female superheroes. That paper led to my work on The Xenthian Cycle when I realized I wanted to use my writing as a place to address the problems I’d identified.  

Las Vegas’ Tropicana Hotel hosted the 2005 meeting. Ursula LeGuin was the guest of honour and one of the big reasons I was determined to go. I brought copies of A Wizard of Earthsea and Rocannon’s World for her to sign.

Like a lot of Canada over the last few years, California was burning that spring and summer. It made for an apocalyptic atmosphere. Environmental concerns form a large through line in Le Guin’s work, so that also felt on point.

If you’ve never been, Las Vegas a weird place. Beyond the artificial glitz and gambling, the windowless rooms, strange chemical smell and strong scent of wildfire on the wind made for a strange conference.

What was Le Guin like?

Let me be clear: I didn’t know Le Guin as a person. I encountered only her public author persona. So take this all with a grain of salt.

My first impression was of her height. I’m quite tall. Le Guin, in her mid-seventies by this point, was maybe five feet.

But her presence unquestionably made her a giant.

She attended some of the academic talks and sat in the back. The panelists and the audience were definitely aware of her in the room.

At one panel, I remember she listened quietly until they made a point she clearly disagreed with. Le Guin put her hand up, gently deflated the hyperbole, and shifted the discussion to another tangent.

I remember thinking that she wasn’t interested in protecting her position as the most influential author and critic in the room. She struck me as someone accustomed to side-stepping her own reputation. There was a deftness to how she reacted whenever people deferred to her.

Later, when being announced at the dinner in her honour, she made a funny squealing noise and threw her hands in the air. It was playful, a little silly, and another way to demonstrate that she wasn’t there to take herself too seriously.

I spoke briefly with her during the signing session. She was definitely intimidating to my mid-twenties self, but also kind.

I expect you don’t have a career like hers and not know the effect you have on younger readers and writers. I remember her saying she hadn’t seen this edition of Rocannon’s World in a while:

There are so many questions I wish I had asked her now, but our time to speak was limited. And I was too chicken-shit to approach her outside of that opportunity.

2005 was a big year for writing heroes

In that same year, TOR also published Elantris by Brandon Sanderson. He’s a juggernaut now and a writing hero to many SF/F readers. At the time, no one knew who he was or what he would begin in The Cosmere of connected worlds with that first book.

Ahead of publication day, publishers and indies give away advance reader copies (known as ARCs). People from TOR Books (Sanderson’s publisher), were also at this conference. I vaguely remember finding a pile of ARCs in the middle of a table. Maybe at dinner? Maybe on another day?

In my memory, the ARC piles were distributed at the big dinner tables, but I might be wrong about that. Perhaps because it was bright yellow, I picked up Elantris (more pictures here).

I sometimes talk about this experience to people in their twenties when we’re discussing the importance of going to in-person events. Flying to the States is not cheap from Canada, but I’m glad I went (also online attendance options weren’t available back then).

If I hadn’t gone, I never would have met Le Guin, heard her speak, or returned with so many treasured memories.

A writing career for the ages

Le Guin remains a posthumous influence on SF/F and American letters.

She is credited with coining the word ansible, a literary device used by many SF authors to explain communication across the stars. Gender, sexuality, identity and cultural expectations are frequent themes in her work, and she wasn’t afraid to acknowledge her growth or the flaws in her past work.

I was sad when she died in 2018, and glad I contributed to Arwyn Curry’s documentary about her life and work, Worlds of Ursula Le Guin, which was raised nearly $250,000 USD through Kickstarter.

Ursula remains one of my writing heroes. If you’d like suggestions on where to start with her books, visit my Substack for a list.

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