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	<title>Tedx Talk Archives - E.M. Williams - Fantasy Author</title>
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		<title>I&#8217;m on the How Did I Not Know That Podcast!</title>
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		<dc:creator><![CDATA[E. M. Williams]]></dc:creator>
		<pubDate>Tue, 05 Nov 2024 13:12:54 +0000</pubDate>
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					<description><![CDATA[<p>Conny Lee, host of the How Did I Not Know That? podcast, invited me on her show to talk about being a self-published author, why people choose to self publish and the process of getting a book released. Her episode aired on November 4, 2024. Here’s where you can listen: On the How Did I [&#8230;]</p>
<p>The post <a href="https://www.emwilliams.ca/how-did-i-not-know-that-podcast/">I&#8217;m on the How Did I Not Know That Podcast!</a> appeared first on <a href="https://www.emwilliams.ca">E.M. Williams - Fantasy Author</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Conny Lee, host of the How Did I Not Know That? podcast, invited me on her show to talk about being a self-published author, why people choose to self publish and the process of getting a book released.</p>



<p>Her episode aired on November 4, 2024. Here’s where you can listen:</p>



<ul class="wp-block-list">
<li><a href="https://podcasts.apple.com/ca/podcast/what-to-know-about-self-publishing-your-book/id1771349544?i=1000675658288">Apple</a></li>



<li><a href="https://open.spotify.com/episode/61xMBZcC7hDqsRgioG4ivY?si=NqelWm3iSYm29ah3c8iYfQ&amp;app_destination=copy-link&amp;nd=1">Spo</a><a href="https://open.spotify.com/episode/0UC0RdEXosr9H5Zymp3ZHO?si=JXNzMZ8HRzyYz5_YfuRw6A">tify </a></li>



<li><a href="https://lnns.co/3nMdcNzEm2a">Listen Notes</a></li>
</ul>



<p>On the How Did I Not Know That podcast, Conny brings her listeners information about crucial topics they missed out on in school. She uncovers knowledge, explores fascinating facts, and discussses pressing issues.</p>



<p>Conny and I connected through <a href="https://www.growclass.co/">Growclass</a>, where we&#8217;re both part of the Internet&#8217;s kindest marketing community. Since she knows me professionally, I appear as both my writing and marketing selves in this episode. </p>



<p>We had a great conversation about writing&nbsp;<em><a href="https://www.emwilliams.ca/books/">The Xenthian Cycle</a></em>&nbsp;and my journey through self-publishing. We also talk about Taylor Swift&#8217;s choice to self-publish her Eras Tour book and the pros and cons of going it alone. </p>



<h2 class="wp-block-heading">Topics we cover on How Did I Not Know That?</h2>



<ul class="wp-block-list">
<li>1:20 — My journey into self-publishing, and my TedxTalk about women, superheroes and power</li>



<li>3:00 — How my work and life combines my passions for books, marketing and career strategy</li>



<li>4:40 — How <em>The Xenthian Cycle </em>evolved, and my background in crowdfunding</li>



<li>6:10 — Who self publishing is for and Taylor Swift&#8217;s decision to self publish her <em>Eras Tour </em>book</li>



<li>7: 15 — The traditional publishing path </li>



<li>9:00 — Celebrity and book publishing (Taylor Swift, Keanu Reeves, etc.) </li>



<li>10:00 — The importance of the backlist for indie authors </li>



<li>10:25 — Building in public before your book launches and the pitfalls of Internet piracy for authors</li>



<li>13:10 — The pros and cons of self-publishing vs traditional publishing </li>



<li>15:30 — Why money generally flows to the author if you go the traditional path, not the other way around</li>



<li>17:10 — My advice to aspiring authors: Pick an idea you love, finish it and get private feedback</li>



<li>18:00 — The stages of manuscript review and book promotion (I refer to <a href="https://medium.com/@travisbaldree/self-published-book-launch-a-z-39ec6f9257e1">Travis Baldree&#8217;s guide to self-publishing</a>)</li>



<li>21:10 — Why finishing a project is so important and so hard</li>



<li>22:10 — How I find time to write, before and after Covid-19</li>



<li>23:20 — Writing and AI </li>
</ul>



<p>Note that in the section about Taylor Swift, I mentioned that I thought the <em>Eras</em> book was coming out next year. My mistake! It&#8217;s coming out in November as the tour ends.</p>



<p>For more, you can follow Conny Lee and the How Did I Not Know That podcast:</p>



<ul class="wp-block-list">
<li>LinkedIn: <a href="https://www.linkedin.com/in/connylee/">Conny Lee</a></li>



<li>Spotify: <a href="https://open.spotify.com/show/2E9fAuTBCrryH623LMp1Ti?si=883109e03ba94974">How Did I Not Know That?</a> show page</li>



<li>Apple: <a href="https://podcasts.apple.com/ca/podcast/how-did-i-not-know-that/id1771349544 https://podcasts.apple.com/ca/podcast/how-did-i-not-know-that/id1771349544">How Did I Not Know That?</a> show page</li>
</ul>
<p>The post <a href="https://www.emwilliams.ca/how-did-i-not-know-that-podcast/">I&#8217;m on the How Did I Not Know That Podcast!</a> appeared first on <a href="https://www.emwilliams.ca">E.M. Williams - Fantasy Author</a>.</p>
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