New Growth Show: Topics covered

• • 00:00 — Navigating the weird world of marketing in 2025

• • 02:59 — The Journey of EMW: From Marketing to Fantasy Writing

• • 06:03 — Building a Community: The Importance of Beta Readers

• • 09:03 — The Role of Subject Matter Experts in Storytelling

• • 11:50 — The Power of Feedback and Sensitivity Reading

• • 14:57 — Marketing Strategies for Indie Authors

• • 17:52 — The Impact of Online Communities on Writing

• • 21:01 — Fan Fiction and the Evolution of Writing Perspectives

• • 23:50 — The Role of AI in Creative Work

• • 26:56 — Future Projects and Marketing Innovations

• • 29:56 — Closing Thoughts and Community Engagement

• • LinkedIn: Jess Joyce, Tiffany Da Silva

• • Jess’ website, Tiffany’s website

• • Youtube: New Growth Show

• • Instagram: New Growth Show

The post I’m on the New Growth Show! appeared first on E.M. Williams - Fantasy Author.

I’d seen Gilbert’s Tedx talks about creativity and working through her phenomenal writing success after Eat, Pray, Love. When I learned she was publishing a non-fiction book about living with creativity, I devoured it in print and audio.

That first read was a revelation. I admired the way Gilbert punctures the fallacy that living an artistic life means suffering. “If the art legitimates cruelty, the art may not be worth having,” she writes.

Her approach to creative living is decidedly anti-elitist. I’ve written about how Big Magic encouraged me to cast off my outdated, ignorant opinions about fan fiction. It also cemented my conviction that self-publishing was absolutely the right choice for me.

I read it again before I launched Chaos Calling, certain that I understood what Gilbert meant when she wrote, “The outcome does not and cannot matter.”

Spoiler alert: I had no fucking idea.

I’ve talked about how challenging it is to write a series, particularly as an indie. It’s time-consuming and expensive.

My newsletter subscribers also know that editing Chaos Armor’s fourth draft has taken longer than I’d planned. I wanted to publish it in 2025. That deadline has slipped. To be kinder to myself, I won’t name another date until I can meet that promise with certainty.

Immediately after sharing that delay, I received devastating news.

My book is among the millions of texts first pirated by LibGen and then stolen by Meta and other unethical tech companies to train their AI engines.

When pirates aren’t cool, just gross

I work in tech. Toronto is a well-regarded hotbed for AI research (e.g., Geoff Hinton). Tech investment is soft right now. Guess what’s still getting funding? AI projects.

Over the last five years, I’ve also listened to my peers and friends get increasingly enthusiastic about the various chatbot tools. As with environmentalism, DEI concerns, or flagrant violations of human rights, speaking up about the ethical quagmires AI presents may threaten your livelihood in tangible ways.

Many job descriptions in tech require fluency with AI skills, processes, and prompting. Recruiters want to know you can use it appropriately.

I’d been watching all of these trends with a mix of interest and skepticism.

But it’s one thing to suspect a technology billionaires are pirating books to feed their data-ravenous algorithms. It’s another to know that your work is among them.

When I read Alex Reisner’s article, “The Unbelievable Scale of AI’s Pirated-Books Problem” in The Atlantic and found Chaos Calling in the searchable database, my stomach lurched the same way it does in a fast-moving elevator.

Who do the other 121 results belong to? An academic who also publishes as E. M. Williams. Pirates have also stolen her published papers. The LibGen dataset includes millions of academic and non-fiction publications, along with novels, short stories and poetry collections.

Nearly every writer you can think of has likely had their works pirated by LibGen, a decentralized system that reminds me of the early days of Napster and KaZaA. LibGen includes original works, translations, and audiobooks recorded by equally talented voice artists.

Meta then scraped that pirated archive to train its engines because it didn’t want to pay market cost for acquiring data.

Elizabeth Gilbert (117 records) is also among the thousands of affected writers, academics and voice artists. Like her, many writers have lost the work of their entire careers.

What kills big magic? Despair

Without a publishing house or agent to commiserate with, I spent the next few weeks in a fog.

Writing felt impossible. What was the point? Why was I living my life on hard mode? Why should I bust my ass (and wallet) to write and publish another book when some combination of pirates and tech autocrats were going to steal my work the second I hit ‘upload’?

Worse, when I talked about what had happened, colleagues were sympathetic to a point, but it’s clear no one thinks the open exploitation of creative people means we should put AI back in the box.

Part of me understands. AI is the big trend. The hiring market is already precarious. No one wants to be left behind.

On another level, the whole thing made me want to lie down and never get up.

“Fear gets boring after a while”

In March, my book club picked Big Magic as our monthly read. I snagged the audiobook from Toronto Public Library. While I listened, I asked myself what Liz Gilbert would say about my piracy/theft situation.

No one was worried about AI when Big Magic was published. Gilbert does, however, write at length about, “me, creativity, and fear, advancing once more into the wide, terrifying terrain of UNKNOWN OUTCOME” [capitals mine]. After all, she says, “Uncertainty is what we sign up for.”

No kidding, Liz.

I kept coming back to these and other lines, which so accurately capture the hardest parts of pursuing a creative project. To write is to wrestle with uncertainty all the time.

But I’ve also experienced indescribable joy when an idea blooms in my mind like a flower, and bubbles of delight when a reader tells me how much my work means to them. Over the last three years, I’ve had so many of these moments. Am I prepared to never have those experiences again? That’s a far steeper price to pay.

When I launched Chaos Calling, I also had no data to temper my wild, first-time novelist ambitions. In 2025, I know better.

Sure, I’ve had sales reports with weeks and weeks of nothing. I’ve got scores of TikTok videos and other social posts that flopped. It’s hard to psych yourself up to run through another wall when you’ve still got bruises on your face and a bum knee from your last attempt.

At the same time, writing Into the Fishpond showed me that you literally cannot see the shape of your story’s success or the following it may amass until you’re at least seventy-five percent of the way through.

Chaos Calling is only twenty percent of The Xenthian Cycle. Until I publish Book IV or V, I truly won’t know what I’ve got.

As Gilbert writes:

“How you manage yourself between those bright moments, when things aren’t going so great, is a measure of how devoted you are to your craft and how equipped you are for the challenges of creative living. [ . . .] “I am asking you to put aside your innocence for a moment, and to step into something far more bracing, and far more powerful:

There are no guarantees for anyone. Will you put forth your work anyhow?”

I know that I suffer when I’m not writing. Which means there’s only one viable answer.

The most bracing Big Magic

Every writer has an outside story we draw upon when asked to explain our inspiration. We also have an inside story—the personal motivations that drive our work.

When I’m outside my courage, it’s the inside story that keeps me going.

I remember sitting on a footstool in my kitchen at 1:30 a.m. one cold December night in 2015. Unbeknownst to me, I’d finished my second-last day of work on the first manuscript. I recall tipping my head back against the cabinets and staring at nothing, exhausted by and astounded at what I’d captured.

Later, I stood behind one of the swivel chairs in my living room, consumed by my story’s propulsive potential. This book has legs, I thought. This book can go the distance.

If I give up now, I’m turning my back on that younger and more courageous version of me.

If I give up now, the technocrats win.

And, as Liz Gilbert would no doubt remind me, nothing about writing has ever been certain.

Actions I’ve taken:

• I wrote an open letter to the Canadian Prime Minister asking for better policy to protect the work of Canadian artists. It’s posted on my work site.
• I finished a short story set in the world of The Xenthian Cycle. More details to come, but I hope to have it out soon.
• I’ve made Into the Fishpond visible only to registered AO3 members. Doing so adds another layer of protection from data scraping. The title page also includes a disclaimer stating my opposition to AI engines mining my work.
• Future editions of my book will explicitly call out AI scraping or training on the copyright page as something I do not consent to for any reason.
• I’m evaluating which digital platforms make sense for Book II’s release (I may also opt to sell it directly, who knows).
• I continue to work on Chaos Armor.

“Argue for your fears and you get to keep them,” Gilbert writes in Big Magic. “Fear gets boring after a while.”

Learning about the piracy and theft of my work definitely rekindled many of my writing fears.

It’s been true before and it will be true again—only way out is to keep moving.

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